THE BLUEPRINTS

The $50-a-Day Meta Cap That Launched a Record-Breaking Podcast Season

Meta capped the ad account at $50 a day. The bank blocked the charges. And somehow, a $6,500 campaign delivered the highest-performing episode following the first award-winning season. Here’s why the constraints fueled the campaign.

One (1) Week Booked. Four Weeks Earned. How The First Hymn Successfully Found Its Audience.

A $2,500 Meta sprint. CTRs beating industry benchmarks by up to 39%. A one-week cinema booking that ran for four — and a US theatrical release that followed. This is how a faith-adjacent documentary found a niche audience that paid social can no longer directly target.