Paid Audience Growth for Story-Driven Projects
We design strategic paid social campaigns that reliably build real audiences for launches, releases & cultural projects.
MOST CAMPAIGNS CHASE ATTENTION.
FEW BUILD AUDIENCES.
People don’t fall into funnels.
They climb when trust is earned.
Traffic can be bought.
Trust must be built.
Platforms change. Algorithms shift.
Without structure, growth stalls.
The result is noise—not momentum.
AUDIENCE ARCHITECTURE
Real growth begins with precision.
We define audiences through layered signals: interests, behaviours, demographics, lookalikes, and retargeting clusters.
Not everyone needs to see your story.
Only the right people do.
STORY ENGINEERING
Attention is earned in seconds.
Interest builds over time.
We engineer messages that stop the scroll and create forward motion—from the first hook through to sustained engagement.
The story is not told once.
It unfolds in sequence.
The Customer Journey Tower
Audiences do not fall into funnels.
They climb when trust is earned.
Each level represents a deeper relationship—from awareness to advocacy.
Email becomes the insurance layer. The relationship continues beyond the platform.
Growth becomes portable.
CONVERSION SEQUENCING
Exposure creates familiarity.
Familiarity builds trust.
We orchestrate campaigns across platforms—combining paid media, retargeting, and email nurture—so audiences encounter your story in sequence, not in isolation.
No single channel carries the weight alone.
PERFORMANCE GOVERNANCE
Scale is not about spend.
It is about signal clarity.
We regulate traffic flows, optimise continuously, and invest where momentum compounds.
Every campaign generates data.
We convert that data into direction.
Measure. Refine. Reinvest.
Growth becomes predictable when the system learns.
CAMPAIGN EXECUTION HIGHLIGHTS
Jayne Denham — Album Release (2021)
Pre-release campaign for 7-time Golden Guitar nominee.
Result: #1 ARIA Country Album debut.
Escaping Scam City — Podcast Launch (2025)
Global audience growth targeting commuters in cities with high public transport usage: Sydney, London, Toronto & New York. 822k impressions, 8,558 downloads in 22 days, 6.6% CTR, $0.12 CPC.
Bubsie and the Boys — Book Launch (2025)
Australian historical adventure. Coordinated alongside
Simon & Schuster distribution and PR.
500k+ Australians reached, 50%+ retail sell-through.
Trusted By
Trusted by teams launching:
Music releases • Independent film releases • Podcast launches • Independent publishing • Fundraising campaigns • Education programmes • Speaking tours
START YOUR BLUEPRINT
If you are building something worth paying attention to,
build the system that carries it.