The Experience Behind the System

Three decades of marketing and fundraising work shaped a disciplined approach to paid audience growth for story-driven projects.

The Challenge

Most marketing teams face the same problem: platforms change, algorithms shift, and what worked last quarter doesn’t work now.

Without a structured system, growth becomes guesswork.

The Solution

We don’t chase hacks. We build systems.

The result is predictable growth for launches, releases, and cultural projects that deserve attention.

The Approach

Viking Ventures designs and operates strategic paid social campaigns that build real audiences—not just traffic.

We focus on:

  • Sustainable audience acquisition
  • Multi-channel orchestration
  • Long-term asset building
  • Performance governance

Every campaign is designed around precision targeting, narrative progression, and measured iteration.

This is consultancy work at the intersection of paid media, story structure, and conversion systems.

Founded by Christer King Edeborg

Viking Ventures was founded in 2014 on the Gold Coast, Australia.

Christer brings 25+ years of experience in marketing, fundraising, and campaign management across cultural projects, independent publishing, movies, charitable campaigns, and music releases.

Career highlights:

  • Grew fundraising revenue 30-fold at Samaritan’s Purse Australia (2011)
  • Nominated for Australasia Fundraiser of the Year (2009)
  • Raised $1.3M AUD for capital campaign in 25 months in Sweden (2014)
  • Launched direct mail campaigns, generating 10:1 ROI on first mailing
  • Managed monthly giving programme with 6,000+ donors across 50 countries
  • Escaping Scam City (Podcast, 2025): 822k impressions, 8,558 downloads in 22 days, AUD $0.12 CPC, 6.6% CTR across Sydney, London, Toronto & New York
  • Bubsie and the Boys (Australian historical adventure non-fiction, 2025): 500k+ Australians reached, 50%+ retail sell-through, CTR above benchmark.

Of Scandinavian heritage (born in Sweden), the journey to the Gold Coast went via Uppsala, Malmö, London, and Sydney.

"I've always been drawn to cause and effect. As a kid in Sweden, I'd build dams at the creek with my dad, then release the water and watch it flow. Mowing the lawn. Shovelling snow. The satisfaction came from seeing immediate, tangible results. Strategic paid campaigns trigger the same reward: connect the right story with the right audience, and you watch engagement compound. The difference is, now it builds businesses — not just backyard waterways."

— Christer King Edeborg

REASONS TO ENGAGE US

Three Principles:

1. Structure Over Hype
We design campaigns as systems, not stunts. Every element has a purpose.

2. Story-Driven Precision
Your audience doesn’t need to see everything. They need to see the right things, in the right sequence.

3. Long-Term Thinking
Platforms change. Algorithms shift. Systems endure.

Certified

Continuous learning through certification and real-world campaign execution:

Academic Foundation:

  • BA Media & Communication Science, Uppsala University, Sweden (1995-1999)
  • Thesis: “Writing for Computer Screen” — nationally recognised, led to industry speaking engagements
 

Viking Ventures maintains certifications from Digital Marketer, Austin, Texas, USA in:

  • Customer Acquisition
  • Customer Value Optimisation
  • Content Marketing
  • Direct Response Copywriting
  • Email Marketing
  • Search Marketing

 

These qualifications inform our work but do not define it. The system we build for you does.

Experienced

25+ Years Applied Experience:

  • 10 years direct marketing & fundraising
  • 12 years of brand management
  • 12 years managing agencies, writers, designers, developers
  • International campaigns across Australia, New Zealand, the UK, Sweden, the USA and Canada. 

These qualifications inform our work but do not define it. The systems we build for you do.

START with a Conversation

If you’re launching something worth paying attention to, let’s discuss how to build the system that carries it.

Begin The Conversation